For frequent travellers to the capital who find hotels increasingly soulless – or just miss being able to cook dinner – there is another option: staying in a serviced apartment in London.
Rather than having to inhabit just one room and go out for meals, the appeal of serviced apartments is often the extra space – such as a separate living room and kitchen – plus the security of a reception, a daily maid service, a central location and being able to stay there for the night, a week, or months and even years at a time.
Serviced apartments in London
Judging by the five-star Cheval Residences serviced apartments in London, I stayed in, which was just behind Gloucester Road tube station, an added benefit was that the place – known as Cheval Residences Gloucester Park – was immaculate. It was like being given my very own luxury flat in which I could totally make myself at home, forgetting that my own rather shabby flat was just a few miles away.
I stayed in a two-bedroom, two-bathroom flat, which also had an spankingly clean kitchen and a vast living room with a polished oak dining table, comfy sofas and its own balcony with a vertigo-inspiring view.
What to expect from a serviced apartment
Each room had a vast television, the bathrooms had soap, shampoo and conditioner, not forgetting slippers and fluffy robes, and the kitchen not only had a fruit basket and hamper with goodies such as fudge, cereal and Nespresso coffee pods, but the fridge had the all the essentials: eggs, orange juice, butter and milk (and there was a loaf of bread in the bread bin).
The expanding serviced apartments industry in London
Cheval, which recently launched a new development in Tower Bridge to add to its other residences in Knightsbridge, Kensington, Sloane Square and the City, says that London is lagging behind other cities when it comes to serviced apartments, with just 1.6 units for every 1,000 business travellers compared with 5.3 in Asia and 5.7 in the US.
However it’s not cheap to have a place to yourself rather than a hotel room – prices start from £330 a night for a one-bedroom apartment, going up to between £2,300 to £4,900 for a week for a two-bedroom apartment in Gloucester Road.
There is no longer the room service food delivery as promised on its website so on the Sunday night I stayed I was advised to order a takeaway myself or head round to the 24 hour Tesco which was just a short (and rainy) walk away. I made scrambled eggs instead.
However the service was very good. The day after I left I realised I’d left my sunglasses there. When I popped round the following day they were waiting for me at reception in an envelope with my name on.
If you are looking for a hotel in West London then check out these great reviews: Review of the Kensington luxury hotel in South Kensington; The Gore Hotel London: history, luxury and some rock and roll cocktails